Responsible for overseeing and managing the overall brand strategy, including the acquisition and development of creative concepts to steer the brand's direction. Ensures the brand remains relevant and competitive by staying informed about current trends, industry knowledge, competitor analysis, and providing image consulting services.
Providing expertise and strategic guidance to advance all aspects of the client's project or brand, including those previously mentioned. Cultivating and managing relationships and resources, as well as overseeing business operations, in consultation and coordination with the client throughout the duration of the engagement.
Heather Malloy-Davis (HMD-MGMT) will concentrate her efforts on exploring and cultivating relationships with key corporations and funding sources to secure financial support. Based on the specific needs of the client and campaign, she will identify and establish the most advantageous partnerships. She strategically positions brands and corporate partners to maximize their return on investment.
Building strong and sustainable relationships with key vendors and partners is crucial to the success of every campaign. Efforts are concentrated on identifying opportunities that enhance both the campaign and the budget, thereby strengthening the client and brand profile. This approach aims to create mutually beneficial opportunities and foster long-term relationships with brands for future campaigns and programs.